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Energy Efficiency

Furthering our commitment to being as environmentally responsible as possible, Minuteman Press Bristol recently upgraded to energy efficient lighting for our Bedminster studio.

We were pleased to work with the team at Ablectrics on nearby Gloucester Road for the project, not least because there’s nothing we like more than supporting another family-run ethical local business.

Ablectric owner Fraser Besant said: “We put in an adjustable mains track suspended from the ceiling. It’s fitted with brand new, three watt LEDs giving 50 watts of light. So that’s a big thumbs-up for the environment and for the overheads of their small business. The new lighting system will bring Minuteman’s electricity costs down by 96%”.

The collaboration came about because Minuteman Press Bristol had helped Ablectrics out on a number of design and printing jobs over the years, so Fraser explains: “I did them a good deal as they always look after me, and it’s ultimately led to more business for us both”.

Minuteman Press Bristol director Peter Wise added: “It’s been an absolute pleasure to work with the team at Ablectrics”.

ElectricsandLighting.co.uk.

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For He’s a Jolly Good Fellow

The world’s largest professional marketing body, the Chartered Institute of Marketing, has announced the election of Minuteman Press Bristol’s director Peter Wise as a Fellow of the Institute.

A Fellowship of the Chartered Institute of Marketing is the highest grade and is awarded to individuals with a strong marketing background who have held senior marketing roles for a significant period of time.

Peter said: “I am delighted to receive such exciting news and look forward to working closely with the Institute and becoming actively involved in its work. The promotion of understanding of marketing is a key priority and in particular best practice.”

Christine Boswell-Munday, regional director of The Chartered Institute of Marketing South West Region, said: “We congratulate Peter John Wise on his Fellowship. Being elected a Fellow is most deserved as it reflects an individual’s strong marketing background and their marketing experience accumulated over a career.”

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Peter Wise Interviewed for PrintWeek Magazine

The full interview is located at printweek.com. A selection of questions and answers are listed below:

Why did you get into printing?
Having always worked in marketing communications and been a buyer of print for years, working closely with printers, I fancied life on the other side of the press

Who would play you in a movie about your life?

A dynamic Bristolian actor, loved by millions and capable of moulding into any role: Morph

What is your dream bit of kit?
A privatised Royal Mail service, capable of delivering the services they promise

What would you most like to print?
Smash Hits magazine. But I fear it is gone forever. Failing that, Hansard – an iconic publication

Who or what do you hate the most?
Loud people, John Lennon, Simply Red. In that order

What is your greatest luxury in life?

Non-fiction books, Sennheiser headphones and an original Eames lounge chair and foot stool. Used in combination, the result has to be experienced

What is the strangest job you’ve ever done?
Introducing and implementing proportional representation at a convent. The existing first past the post system was generating unrepresentative results among the Sisters

Who or what makes you laugh?
Volvo drivers. They are deluded motorway police wannabes

Most embarrassing moment?
Explaining the large circular suction bruise on my forehead, which remained with me for two weeks, caused by getting a working breast pump stuck to my head

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The Sound of Storensay

Peter and Lucie Wise, best known for being the joint directors of Minuteman Press in Bristol, have teamed up once again, but this time as authors. Peter and Lucie have written a marketing book entitled The Sound of Storensay. This is a marketing text written in a most unusual style, as a children’s story following the adventures of a group of young friends known as the puffins.

The unconventional approach has been chosen to increase knowledge retention while maintaining a high level of concentration. The reader will find that this business text is like none other previously read. The Sound of Storensay offers an intriguing route to writing comprehensive marketing plans. Complex theory is consolidated, and established principles explained in worked-through simple to follow examples.

Peter explained: “Our objective was to provide one book, which can be read and understood in several sittings, that will reveal how to write world class marketing plans with no previous experience.”

Lucie added: “We noticed a trend in the volume of requests we were receiving for guidance on the creation of marketing plans. In trawling books currently available, we identified an absence of comprehensive texts that were easy to read, affordable and consolidated established and contemporary theory.”

The book also has a website at storensay.com, which brings the fictitious isle to life and provides further insight into the six years of research that was required to write The Sound of Storensay.

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A Wise Minuteman

Minuteman Press Bristol has a new managing director.

Peter Wise has taken over the reigns of the Bedminster based operation, which specialises in the design and production of materials using lithograph and digital manufacture. A combination believed to be unique in the Bristol area, allowing clients to order any materials in any volume.

Peter has worked in marketing for 15 years, having served in the UK and abroad in a variety of design and communication roles. Most recently as international marketing manager for Herman Miller, with responsibility for strategy in more than 50 countries worldwide.

In addition to a wealth of experience, Wise holds an MA and a Postgraduate Diploma in Marketing, is an active Fellow of the Royal Geographical Society.

In an introductory presentation to the Minuteman Press Bristol team, Peter said: “I first encountered Minuteman Press Bristol as a client and was surprised at the variety of products and services they were able to offer. The majority of print companies I have come across are incapable or unwilling to provide a ‘one stop shop’ service. My vision is to grow the business, increase the quality of goods and invest in the community.”