Mulberry Financial

Mulberry Financial Services is an independent vehicle and finance broker who provides vehicle acquisition solutions to corporate and private clients. Mulberry is able to comprehensively compare the finance market and obtain exceptional rates, due to its massive purchasing power.

Mulberry typically delivers better rates than a vehicle dealership would have access to. Client satisfaction is consistently high due to Mulberry’s professional customer focussed service and their proven ability to routinely offer tangible financial savings.

Scenario

Mulberry was keen to develop their communications. A requirement was identified within the organisation for the further development of the Mulberry Financial Services brand, to include a refreshed logo, redesigned corporate stationery, the creation of new promotional literature for exhibitions and a website update. A review of all corporate marketing communications, both physical and online was required.

Approach

Minuteman Press following a consultation meeting developed the initial thoughts that had been conveyed by Mulberry and worked up a detailed proposal of the imagery, layouts and content that would be appropriate for Mulberry, respecting their established corporate  colour  palette.

The creation of physical communications materials and Internet visuals were conducted in parallel. Two concepts were developed to an advanced level for review by Mulberry Financial Services at a subsequent meeting.

“When Minuteman Press presented their proposals I was stuck for words! They had brought to life the vision we had envisaged” commented Philip Bibbings, Managing Director of Mulberry Financial Services. “I had imagined that the process of artwork agreement would be long, fraught and perhaps without a successful conclusion; I couldn’t have been more wrong” Philip Bibbings added.

Result

Proposals were agreed, amendments incorporated, proofs delivered and signed off. Printing commenced and the finished products (A4 letterheads, compliment slips, A5 leaflets and business cards) were completed in three days. Stationery was produced on Conqueror laid paper and board, leaflets on gloss art paper. “The end results from the press were pleasing; printing with ink has created a really crisp image that stands out” recalled Philip.

The website test pages were signed-off, uploaded and software and training provided to allow Mulberry to update their new website in the future themselves, which will equate to future financial savings. The website is located at www.mulberryfs.co.uk. “I have to say, I would not consider anyone other than Minuteman Press to look after our marketing communications in the future” concluded Philip Bibbings.