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Fulcrum Associates are about linking professionals with professionals. The company was formed by an assembly of highly successful and dynamic Bristol financial market executives, who recognising the shear variety, volume and quality of contacts that they had developed in the UK realised that by facilitating a link between their associates could create success for them and for Fulcrum.
When stock broker Darren Leighfield, the man who was to become managing director of Fulcrum Associates, first tentatively approached Minuteman Press, Fulcrum was a mere glint in Darren’s eye. A chance meeting at a Bristol business breakfast afforded the opportunity to discuss with Minuteman a concept in outline terms.
Darren was in an early stage of discussions with a design house, but being a diligent individual considered it wise to explore the alternative Minuteman Press route that had presented itself and booked an appointment with Minuteman.
The experience, products and services were outlined and Darren was impressed. “I was genuinely surprised that Minuteman Press were willing to offer expert marketing consultancy for free and without commitment. They are a team that are passionate about marketing and their contribution to the realisation of Fulcrum and its value proposition was invaluable” commented Darren. “I made the decision quickly and unilaterally that I would give Minuteman Press the Fulcrum brief. From what I had seen and heard I was convinced that they could deliver and within budget”.
Several meetings took place at the Minuteman Press print centre with Fulcrum’s board of directors, during which design concepts and logos were presented by Minuteman Press and discussed. Elements of the different concepts were popular with the directors.
A further hybrid version was developed and agreed upon “We were keen for fulcrum to be communicated in the logo. Minuteman’s approach was novel, they incorporated a fulcrum wheel into the logo and the colours gold and black which we had always favoured”. Darren continued “I was so thrilled to see how Minuteman had listened to our vision and breathed life into it”.
Stock was discussed and Conqueror brilliant white was selected with a contour texture for the business cards, letterheads, compliment slips and continuation sheets. “We selected premium paper to convey the value of the documents we would be sending to our clients” said Darren.
The Minuteman Press approach differs from the conventional ‘client supplier’ relationship. The Minuteman practice is a marketing partnership, which delivers value that would be attracting a premium price if purchased.
“It goes without saying, I am delighted with the result and I have thoroughly enjoyed the creative journey” commented Darren in summary.
We are Bristol’s best one-stop-shop for
all your printing needs
Bristol printers Minuteman Press provide solutions for all of your marketing and communications requirements. Leaflets, business cards, business stationery, flyers, graphic design, website design and much more. Minuteman Press are that rare “one stop print centre” with the expertise to fulfil all of your marketing needs.
Design • Development • Delivery
Minuteman Press operate lithographic, digital and inkjet printing press technology in-house to cater for any stationery requirement and any printing volume.
The Bristol printer with over twenty years experience.
Solutions • Service • Satisfaction
Brochures, mail pieces, letterheads, leaflets, business cards, badges, posters, magazines, books and that is just the start. We can deliver ANYTHING and in ANY QUANTITY at a competitive price.
Your local Bristol printer…
MMP Bristol Ltd t/a Minuteman Press
15-19 Nelson Parade
Bristol BS3 4HY
0117 966 5566
Registered in England No. 05872035