The ampersand symbol used in contemporary typography, design and writing is a glyph based on the Latin word ‘et’, which translates as ‘and’. The symbol is created by joining the letters ‘e’ and ‘t’ into what is known as a ligature.
The word ‘ampersand’ is derived from the phrase ‘et per se et and’ meaning ‘the symbol “&’ represents the word “and”‘. The symbol has stood the test of time, being assimilated into contemporary culture in design and marketing. The ‘&’ symbol is commonly used as a conjunctive in corporate identities, logos and branding. In typography and font design, the ampersand has evolved with the development of typefaces.
At Minuteman Press Bristol, we understand that using the ampersand has become a conscious design decision to shorten long names and titles to create a concise and comprehensible design.