Minuteman Press Bristol is pleased to say that our director, Peter Wise, has had a paper accepted for an Italian business conference.
Peter’s research paper is called Let Me Give You My Card: A Study Of Evolving Business Protocols In The Information Age. It is about the use of business cards in the context of changing social media and new technology. His paper uses netnographic criteria for the research, as prescribed by Professor Robert Kozinets (York University CN).
Peter co-authored the paper with Robin Croft (Reader – University of Bedfordshire) and Ross Brennan (Reader – Middlesex University), and the three will present at the IMP Conference in September 2012 at the University of Cattolica in Rome.