Mail merge or variable data printing is the complex process of integrating raw data from a database with a standard letter or a mail piece, in order that each item becomes a customised letter containing only the information relevant to each of the clients’ prospects.
Variable data printing has enormous benefits as it lets the prospect client receive a letter that is addressed specifically to them. Mail merged correspondence are efficient yet professional as well as appearing personal, due to the fact that they avoid all the issues usually associated with mass mailing.
As a professional mail merge company, Minuteman Press Bristol, are able to offer a high quality professional mail merge and variable data printing service. Clients can send a copy of their mail piece with a database and we will insert the relevant data fields as per clients’ specification. We will then perform a mail merge, print the mail piece, collate, fold and dispatch as required.
We can also embed clients’ signatures in a specified area, in order that signing individual letters is avoided.
To learn more about Bristol printers Minuteman Press’ mail merge service and variable data printing, or request a quotation, please feel free to email or call.